RETAIL VERSUS ROFESSIONAL LAB: OFFICEWORKS, KMART AND ATKINS PRO PRINT COMPARISON
I absolutely hate it when any part of the experience of having professional photos taken is negative for my clients. In early 2021, I had a client contact me extremely upset after she printed photos at Kmart and they came out blurry and pixelated. She knew it wasn’t my images as she could see just how clear and sharp they are on the screen but it still bought a downer to what had been a great experience to date. This situation immediately saw me want to ensure others didn’t have the same experience. I already had prints from my professional lab, Atkins Pro, so I went and got samples done at retail outlets Officeworks and Kmart. I then filmed the below video to provide a comparison of the prints and their quality. At the time I shared it on my business social media pages but thought it was important enough to reshare it here,
A further consideration beyond where you print with is the type of paper you print on. In early 2023, I spent considerable time learning the process of soft proofing. Soft proofing can assist clients by showing them digitally how their printed images will appear on their selected paper type. Read more about soft proofing here. If you aren’t a photographer and want to just cut to the samples with fun sliders to show you digital versus print scroll halfway down the article to the wedding photos.