Your LinkedIn profile is often the first impression you make with potential employers, clients, or collaborators—yet too many professionals underestimate the power of their profile photo. A strong headshot signals credibility, confidence, and approachability, while the wrong image can work against you without you even realising.

As a Melbourne-based headshot and personal branding photographer, I’ve worked with professionals across a wide range of industries, and I see the same mistakes pop up time and again. Here are the most common LinkedIn photo pitfalls—and how you can avoid them.

1. Using an Old or Inaccurate Photo

If your photo is more than five years old or doesn’t reflect your current appearance, it can undermine trust. People want to know who they’re meeting – digitally or in person. Your photo doesn’t need to be glamourous, but it should be recent and recognisably you.

Tip: Update your headshot at least every 2–3 years or after a significant change (new hairstyle, glasses, etc.).

2. Cropping Yourself Out of a Group Photo

We’ve all seen it: someone obviously cut out of a wedding or party snap. While it might be the best photo you have of yourself, it sends the message that your professional image was an afterthought.

Tip: Invest in a photo where you are the focus – not a guest in someone else’s memory.

3. Poor Lighting or Distracting Backgrounds

Harsh shadows, overly bright spots, cluttered office desks, or busy walls can detract from your face and make your photo look amateurish. Natural light and clean, simple backgrounds are your best friend.

Tip: A professional photographer can help you use natural light and flattering angles or bring in studio strobe lights to bring out your best.

4. Wearing Inappropriate Attire

What you wear in your headshot should reflect your role or industry. A lawyer’s image will differ from that of a yoga instructor – but both should feel intentional and aligned with your personal brand.

Tip: Avoid loud patterns, heavy logos, or overly casual wear unless it fits your professional identity.

5. Lack of Expression

A blank face or overly posed smile can make you seem disconnected. On the flip side, you don’t need to beam if that’s not your personality. The key is authenticity.

Tip: Think about your ideal client or employer and how you want them to feel when they see your image – confident, calm, creative, kind? A good photographer can coach you through it.

Ready to Upgrade Your LinkedIn Presence?

If you’re based in Melbourne and want a headshot that feels like you, I’d love to work with you. My sessions are relaxed, natural, and tailored to suit your personality and profession. Contact me today to book your session.